Steen Agency partners with Qualitara to produce customer story filmed in San Francisco
- 6 days ago
- 2 min read
Updated: 4 days ago
Hammarö, Sweden — March 6, 2026 — Steen Agency has partnered with Qualitara, a software engineering and AI solutions company, to produce a cinematic customer story about Sunny — an AI-powered rental platform developed together with Apartment List.
The collaboration marks Qualitara as a new international client for Steen Agency and represents the beginning of a broader partnership focused on emotionally driven storytelling for technology brands.
The first production was filmed entirely on location in San Francisco and tells the story behind Sunny, an AI-powered platform designed to simplify the apartment search experience through conversational AI and intelligent search experiences.
Bringing emotional storytelling into AI and software engineering
The film combines documentary-style interviews with cinematic visuals inspired by motorsport storytelling and modern tech branding. Steen Agency was responsible for the entire production, including creative development, interviews, cinematography and post-production.
Mario Siman, Managing Partner at Qualitara, comments:
“We wanted the story to feel emotional and human, not just technical. Steen Agency immediately understood that. They brought a cinematic perspective into a highly technical space and helped us create something that resonates beyond the product itself.”
Lars-Petter Steen, Founder and Business Director at Steen Agency, comments:
“There are many companies talking about AI right now, but very few communicate what these technologies actually mean for people. That’s where storytelling becomes powerful. Our ambition with this production was to create something emotionally engaging while still staying grounded in the technology and the business impact.”
An international production partnership
The production was carried out in San Francisco together with local crew members, while strategy, direction and creative leadership were led from Sweden.
The project also reflects Steen Agency’s growing international presence. In recent years, the agency has produced customer stories and brand films across Europe and North America for companies and organisations including Microsoft, Sandvik Coromant and TD SYNNEX, with a focus on transforming complex technology and innovation into emotionally engaging narratives.
Lars-Petter Steen adds:
“We’re increasingly working internationally with companies that understand that strong storytelling creates trust, emotion and long-term brand value. For us, geography matters less and less — what matters is finding stories worth telling.”
About Qualitara
Qualitara is a software engineering and AI solutions company focused on helping businesses scale through product development, AI implementation and engineering excellence.
About Steen Agency
Steen Agency is a Swedish B2B storytelling and communications agency specialising in emotionally driven communication for global brands. The agency’s work has been recognised both in Sweden and internationally for its cinematic craft and human-centric storytelling.
The Sunny case study is now live on Qualitara’s website:
